| Undergraduate Courses |
| MKTG 101 |
INTRODUCTION TO MARKETING |
|
Section
001
|
Keith Niedermeier
|
|
Section
002
|
Keith Niedermeier
|
| MKTG 211 |
CONSUMER BEHAVIOR (Course Site on Canvas) |
|
Section
001
|
Americus Reed
|
|
Section
002
|
Americus Reed
|
| MKTG 212 |
MARKETING RESEARCH |
|
Section
001
|
Maria Ana Vitorino
|
|
Section
002
|
Maria Ana Vitorino
|
| MKTG 221 |
NEW PRODUCT MANAGEMENT |
|
Section
002
|
Anthony Adams
|
|
Section
004
|
J Scott Armstrong
|
| MKTG 224 |
ADVERTISING MANAGEMENT |
|
Section
002
|
Anthony Adams
|
|
Section
004
|
J Scott Armstrong
|
| MKTG 225 |
PRINCIPLES OF RETAILING |
|
Section
401
|
Stephen J Hoch
|
|
Section
403
|
Stephen J Hoch
|
| MKTG 232 |
NEW PRODUCT DEVELOPMENT |
|
Section
301
|
J Wesley Hutchinson
|
| MKTG 233 |
SOCIAL IMPACT OF MARKETING |
|
Section
401
|
J Wesley Hutchinson
|
| MKTG 235 |
PRINCIPLES OF ADVERTISING (Course Site on Canvas) |
|
Section
001
|
J Scott Armstrong
|
| MKTG 269 |
Special Topics: Experiments for Business Decision Making (Course Site on Canvas) |
|
Section
401
|
Elea Feit
|
| MKTG 277 |
MARKETING STRATEGY |
|
Section
001
|
Klaus Wertenbroch
|
| MKTG 278 |
STRATEGIC BRAND MANAGEMENT (Course Site on Canvas) |
|
Section
001
|
Cassie Mogilner
|
|
Section
002
|
Cassie Mogilner
|
| MKTG 288 |
PRICING STRATEGIES |
|
Section
001
|
John Zhang
|
| WPWP Courses |
| MKTG 411 |
INTRODUCTION TO MARKETING |
|
Section
001
|
Michael Smith
|
| MKTG 421 |
BUYER BEHAVIOR |
|
Section
001
|
Keith Niedermeier
|
| Undergraduate Courses |
| MKTG 476 |
APPLIED PROBABILITY MODELS IN MARKETING |
|
Section
401
|
Peter S Fader
|
| WPWP Courses |
| MKTG 477 |
MARKETING STRATEGY |
|
Section
001
|
Alexander Stein
|
| EMTM (Second Term 2011-12) Courses |
| MKTG 598 |
MODELS AND TOOLS FOR MARKETING TACTICS AND STRATEGY |
|
Section
501
|
Jehoshua Eliashberg
|
| MBA Courses |
| MKTG 622 |
MARKETING MANAGEMENT II: MARKETING STRATEGY (teaching team access only) |
|
Section
002
|
Eric Bradlow
|
|
Section
004
|
Eric Bradlow
|
|
Section
006
|
Eric Bradlow
|
|
Section
008
|
Patti Williams
|
|
Section
010
|
Patti Williams
|
|
Section
012
|
Patti Williams
|
|
Section
014
|
Robert J Meyer
|
|
Section
016
|
Robert J Meyer
|
|
Section
018
|
Robert J Meyer
|
|
Section
020
|
David Reibstein
|
|
Section
022
|
David Reibstein
|
|
Section
024
|
David Reibstein
|
| MKTG 669 |
Special Topics: Experiments for Business Decision Making (Course Site on Canvas) |
|
Section
401
|
Elea Feit
|
| MKTG 732 |
NEW PRODUCT DEVELOPMENT |
|
Section
301
|
J Wesley Hutchinson
|
| MKTG 733 |
SOCIAL IMPACT OF MARKETING |
|
Section
401
|
J Wesley Hutchinson
|
| MKTG 753 |
NEW PRODUCT MANAGEMENT |
|
Section
002
|
J Wesley Hutchinson
|
| MKTG 755 |
ADVERTISING MANAGEMENT (Course Site on Canvas) |
|
Section
001
|
Robert Malcolm
|
|
Section
003
|
Robert Malcolm
|
| MKTG 756 |
MARKETING RESEARCH |
|
Section
001
|
Raghuram Iyengar
|
|
Section
002
|
Raghuram Iyengar
|
| MKTG 773 |
CUSTOMER BEHAVIOR (Course Site on Canvas) |
|
Section
001
|
Americus Reed
|
| MKTG 776 |
APPLIED PROBABILITY MODELS IN MARKETING |
|
Section
001
|
Peter S Fader
|
| MKTG 777 |
MARKETING STRATEGY |
|
Section
001
|
Klaus Wertenbroch
|
|
Section
002
|
Klaus Wertenbroch
|
| MKTG 778 |
STRATEGIC BRAND MANAGEMENT (Course Site on Canvas) |
|
Section
001
|
Cassie Mogilner
|
| MKTG 793 |
PRINCIPLES OF RETAILING |
|
Section
401
|
Stephen J Hoch
|
|
Section
403
|
Stephen J Hoch
|
| MKTG 890 |
GLOBAL CONSULTING PRACTICUM |
|
Section
402
|
Alan Kerzner
|
|
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
Section
403
|
|
|
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
Section
701
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
|
Steven Smolinsky
|
|
Section
702
|
Jody Levy
|
|
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
Section
703
|
Frank J Lexa
|
|
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
|
Christian Moye
|
|
Section
704
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
|
Marcia Wilkof
|
|
Section
705
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
|
Nigel Payne
|
|
Section
706
|
|
|
|
Leonard M Lodish
|
|
|
Robert Mann
|
| MKTG 893 |
MARKETING IN EMERGING ECONOMIES (Modular Courses: 401-India; 402-China) |
|
Section
401
|
Jagmohan Singh Raju
|
|
Section
402
|
John Zhang
|
|
MBA Program for Executives (MBA Exec) Courses
|
| MKTG 621 |
MARKETING MANAGEMENT: PROGRAM DESIGN |
|
Section
701
|
Jagmohan Singh Raju
|
|
Section
702
|
Jagmohan Singh Raju
|
|
Section
751
|
David Bell
|
|
Section
752
|
David Bell
|
| MKTG 622 |
MARKETING MANAGEMENT II: MARKETING STRATEGY |
|
Section
701
|
David Reibstein
|
|
Section
702
|
David Reibstein
|
|
Section
751
|
Patti Williams
|
|
Section
752
|
Patti Williams
|
| MKTG 754 |
PRICING POLICY |
|
Section
701
|
Jagmohan Singh Raju
|
|
Section
751
|
Jagmohan Singh Raju
|
| MKTG 777 |
MARKETING STRATEGY (Course Site on Canvas) |
|
Section
701
|
George Day
|
|
Section
751
|
George Day
|
| MKTG 781 |
ENTREPRENEURIAL MARKETING (Course Site on Canvas) |
|
Section
751
|
Leonard M Lodish
|
| MKTG 890 |
GLOBAL CONSULTING PRACTICUM |
|
Section
751
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
Section
752
|
Leonard M Lodish
|
|
|
Robert Mann
|
|
|
Satyanarayana Pammidimukkala
|
|
Doctoral Courses
|
| MKTG 964 |
MATHEMATICAL MODELS IN MARKETING |
|
Section
301
|
Maria Ana Vitorino
|
| MKTG 966 |
MEASUREMENT DATA ANALYSIS |
|
Section
301
|
Raghuram Iyengar
|
